zur Eiche was founded in 1832 and is a traditional pharmacy based in Switzerland. They were in need of a new responsive eCommerce website, allowing customers to order prescription medicine as well as beauty products.
The client had expressed a need for website guidelines such as a minimal, elegant layout with light and fresh colours. Based on reference sites that the client provided, I began conceptualising visual design explorations and moodboards. The UI is clean, clear and allows the user to have a swift and streamlined shopping experience.